Aligning Brand and Business with Terrica Strozier

Optimize from the Inside Out: Aligning Brand and Business with Terrica Strozier, brand strategist.

Everyone talks about optimizing systems or sales—but if your brand and business aren’t aligned, none of that really sticks.

In this conversation, we’re digging into what it really means to optimize from the inside out—by finding the bridge between who you are and what your audience actually values. When your positioning reflects both your truth and what your people are looking for, everything gets easier: your messaging clicks, your marketing feels more natural, and your growth starts to flow.

We’ll talk about how being yourself isn’t a liability—it’s actually a brand advantage. Because when your brand feels true to you and relevant to them, that’s when optimization becomes easier.