If you've ever felt like your brand doesn't quite match who you are anymore—or like you're working harder than you should be to attract the right clients—this replay is exactly what you need.

Terrica Strozier, Atlanta-based branding expert and business strategist, joined us for an honest, no-fluff conversation about what it really means to build a brand that feels like you while still making strategic sense for your business.

Here's what we covered:

Authenticity isn't just nice—it's strategic. Terrica breaks down how to stop trying to fit into someone else's mold and start leaning into what actually makes you different. Because your unique strengths and experiences? Those are your competitive advantage.

How to know if your brand is misaligned. We talked through the red flags—like attracting clients who aren't the right fit, getting pushback on pricing, or feeling confused about your own offerings. If any of that sounds familiar, this workshop will help you pinpoint what's off.

Balancing passion with market viability. You can't build a business on what you love alone—it has to work in the real world too. Terrica shares how to find that sweet spot where your passion meets what people actually need (and will pay for).

Pricing, positioning, and perception. Your messaging, visuals, and pricing all need to tell the same story. If they don't, you're creating confusion—and confusion doesn't convert. We get into how to audit your brand and make sure everything's working together.

When (and how) to pivot without losing focus. Got a million ideas pulling you in different directions? Same. Terrica walks through how to evaluate new opportunities without abandoning what's already working or burning yourself out in the process.

Personal branding without oversharing. How much of yourself should you put out there? Terrica shares her approach to staying authentic while maintaining healthy boundaries—because you can connect with your audience without giving them everything.

This isn't theory. It's real talk from someone who's been doing this work for over 15 years, and it's full of the kind of advice you can actually use right now.

What you'll get:

• Full workshop replay (approximately one hour long)
• Real examples and case studies from Terrica's work with clients
• Actionable takeaways you can apply to your own brand immediately
• Q&A with members of The Magnolia Collective

Whether you're just starting out or you've been in business for years and something just feels off, this workshop will help you get clear on who you are, how you show up, and how to make sure your brand actually reflects the business you're building.

Download it. Watch it. Take notes. And then go make your brand feel like you again.

— The Magnolia Collective