If your messaging has been feeling a little flat lately—or you're putting in the work on your content and it's just not hitting like it used to—this replay is for you.

Delaney from Dark Roast Copy joined us for an honest conversation about what's actually changed in how people consume content and make buying decisions, and what that means for the copy you're putting out into the world.

Here's what we covered:

Why your audience is more skeptical than ever. Between economic stress, rising costs, and getting burned by scammy marketing and AI-generated content, people's guards are up. Delaney breaks down what's really going on with consumer trust right now and why the old playbook isn't working anymore.

The shift from engagement to passive scrolling. People are still on social media—they're just not interacting the same way. We talked through what this means for your content strategy and how to actually get through to people who are watching but not clicking.

What is working right now. Values-driven purchasing, hyper-personalized content, and authentic expert-led marketing. Delaney gets specific about what these look like in practice so you're not just nodding along but actually know how to apply it.

Writing copy that's empathetic without being manipulative. There's a fine line between speaking to your audience's pain points and making them feel like you're exploiting their struggles. Delaney walks through how to lead with empathy and specificity in a way that builds trust instead of eroding it.

Balancing personal branding with authority. How do you show up as a real human while still positioning yourself as someone who actually knows what they're talking about? We dig into finding that balance so your audience connects with you and trusts your expertise.

A real client case study. Delaney shares before-and-after examples from a health coach client, showing exactly how she updated the copy to be more resonant, specific, and human. This part alone is worth the watch if you want to see what these shifts look like in action.

This workshop is packed with practical strategies for refreshing your website copy, emails, and social content so it actually connects with where your audience is right now—not where they were two years ago.

What you'll get:

• Full workshop replay
• Delaney's slide presentation to download and reference
• Real examples you can model in your own business
• Actionable tips for email workflows and social content

If you've been wondering why your copy feels stale or your audience seems harder to reach, this will help you figure out what needs to shift—and how to actually do it.

Download it. Watch it. Steal what works. And go update that copy.

— The Magnolia Collective