Please tell us more about your business. How did you start? Who do you work with? What are some of your offerings? What do you love about it?
Working as a physical therapist, I saw a growing need to create a space for healing. Typical PT clinics are hustling and bustling. With lots of noise and chaos. The PTs are typically over booked, and kids aren’t welcome at appointments. I saw who this business model impacted the most- moms. Mom of all ages/lengths of postpartum were struggling to heal their chronic issues and missed appointments due to childcare. I started my business as a mobile business, bringing concierge physical therapy right to the doorstep. Thai was an incredible experience. I got the chance to provide freshly postpartum moms the comfort of in home treatment and answers for the changes in their bodies. As time went on, it made more sense for me to open a clinic. In march of 2025 I got the keys to an office! I now have a space that is calm, inviting, and an area for kids to play. I love working with women. I love helping women get the care they need, and provide a space for healing. (I also treat a number of men!) With experience in orthopedics and pelvic floor, I’m able to help to help women with a variety of issues from incontinence, weakness, pain, stiffness and tension. I offer concierge services for an entire hour, one on one. This simply means I provide whatever the client needs in that time. It can be exercise, stretching, massage, or even a cry session. I simply love being able to impact the lives of my community and improve their quality of life! Women are always giving, and it’s so wonderful to be able to pour back.
Achieving a balance between personal life and business demands is a hot topic. What strategies have you found effective for maintaining harmony in your life?
I really fight the curse of comparison. I try to not look at other businesses or run metrics on my own business. Comparison is the thief of joy. This can be internal and external. I find that allowing myself the space and capacity to assess what I need is more beneficial than a never ending ‘to do’ list for a successful business. Rest and space are crucial to inner harmony.
How do you leverage community and collaboration in your business strategy? We're keen to explore how female entrepreneurs are strengthening ties and creating synergies with other businesses and community members.
I try to focus on putting the value in relationship over networking. Seeing people as people, and building relationship with them and caring about them drives my business more than ‘opportunities to climb the ladder’. I’m sure my business would be more successful if I had a different mindset, but I feel this mindset helps to set the stage for the rest of my business.
Failure is often seen as a taboo subject, but it can be a powerful teacher. Could you share an experience where you faced failure and how you turned it into a learning opportunity?
When I first started my business I was trying to do it all. Marketing, workshops, networking, coffee dates etc. Going to all the meetings and doing all the things. And it was exhausting. I was so burned out and I burned a few bridges with other businesses trying to be a ‘pushy salesman’ to collaborate with them. I felt like a huge failure for a few months. I was doing ‘the right things’ but I wasn’t getting traction. That season taught me a lot about myself. I realized that it’s ok to not be like everyone else, and it’s really good to take time and work on inner healing and growth. I realized how much pouring from an empty cup does more harm than good. I now understand the concept of letting the universe work its way in its time, and enjoying the ride.
Every entrepreneur faces hurdles along the way. Can you talk about a significant obstacle you've overcome and what you learned from it?
I actually opened a business in Birmingham AL in 2022. And then I met my now husband a month later. We were long distance, and deciding to close this first business and move to Georgia was really hard. Not holding bitterness against him was also hard. I learned what actually matters in life, and that it’s ok to ‘fail’ a time or two. There’s space for forgiveness and learning. And this life is about more than chasing a dollar.
What advice or tips would you have for other female founders starting their businesses?
Don’t be too type A with your business structure. Have a plan, but be willing to pivot. Focus on your mission, and let the other cards fall into place. It’s ok if your original vision didn’t pan out immediately, everything happens for a reason.
Find Alyssa on Instagram at @tendandreleaseptandwellness
Due to the sensitive nature of my patients, I have not had photos taken during sessions.
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